Who Is Alix Earle and Why Is Everyone Talking About Her?

I’m sure if you’re not living under a rock (or just not on TikTok) you’ve heard the name Alix Earle. In the slim chance you haven’t, she’s a student at the University of Miami, who has gotten TikTok famous from videos called “Get Ready With Me”s (GRWMs).

In these videos, the creator does their beauty routine on camera while explaining things about their everyday lives. They also usually show the products they use.

So why has Alix Earle, a random girl who lives in Florida, gotten almost 4 million followers off these videos? Well honestly, no one really knows. But something about her is compelling enough for makeup stores to sell out of every product she mentions. 

Here are some things you should know about Alix Earle (if you don’t already): Earle has been on Tiktok since 2020 but she has recently gained over 2 million followers in one month. She is currently 23 and is in her last semester at U Miami as a marketing major. Earle admits that she shares a lot on social media, probably more than she should, but unlike a lot of celebrities these days, Earle has gotten famous for simply being herself. Earle also makes lifestyle, traveling, and fashion videos along with her GRWMs. 

Earle’s “I made it” moment was when she was invited to Miley Cyrus’ VIP New Year’s Eve party. That is when news outlets were really like “Okay, who is this girl?” and it’s also when my dad asked me who this Alix person was that he kept seeing articles about. 

With everyone putting things on social media, trends come and go as fast as it takes to like a video. It is impossible to guess which people will last in the spotlight and which just have to soak up their 5 minutes of fame before it’s too late. But now, it’s more like 5 seconds of fame. 

So the one question everyone is left with is “Will it last?” Will Earle’s fame last or is she just a trend that will die out in a month? Only time will tell for the current “it-girl” of TikTok.